Buyers spend 80% of the time they are on your website looking at photos. To convert more lookers in to buyers, you need better photos. Here is a list of 6 tips to improve your photos!
In photography, the "golden hour" is when the sun rises and when it is about to set. The light has a warm look that enhances the colors in the photo. If your schedule doesn't allow you to take photos during the golden hour, your best bet is between 7 AM and 9 AM, cloudy mornings work well, too
The location of your photo shoot can also help the car stand out among the crowded online listings. Try to find an isolated location. This allows your car to be the focal point in the photos. If you are landlocked, a nearby park is a good choice. In a pinch an empty parking lot will suffice.
Take photos of the car at eye level in landscape mode. There's no need to get creative with fancy high and low angles. Start out in front of the car and make your way around it, snapping a photo from every angle. Walk the same way (right- left or left to right) on each vehicle, so your website looks professional
Take a photo of the seats, paying close attention to the driver seat. Sit in the back of the car and recline seats to take a photo of the front section of the interior. Show the stereo and instrument cluster. Take a photo of the odometer. Show special selling points for example: take a photo with the top up and down. If it's a big SUV with folding seats, fold them down to show off the storage space.
If the car has any imperfections, don't try to angle the shots to hide them. In fact, you should take a photo of any dents or scratches on the car. Be up front about them. A buyer is going to see the car eventually, and it is best to be able to say, "I had a photo of this in the ad," rather than "Oops, I forgot about that."
Having your logo and phone on each photo keeps your name in front of the customer and can help you build your brand. Every TV station does it, you should too!