Dealers want to get better result with search engines like Google and Bing. There are free and paid methods for doing this. Here are 9 tricks you can do to improve your search results!
Search engine like sites with lots of photos, we suggest a minimum of 12 per vehicle, 8 walk around photos and 4 -20+ other photos like seats, accessories and instrument panel. Click here for tricks to more effective photos
Changing you data, keeping it up to date is something the search engines notice. Fresher data is better!
The more relevant data on each page, the more search engines like it. You should be filling out the marketing section in a conversational tone, not just a list of features.
The more websites that point to your site the better (Unless they are paid to point to you, then it can be a negative). How can you get more external links?
Google ranks sites with security certificate higher than those without. Not sure if your site is secure? Go to your web site and type a "HTTPS://" in front of the address. If it isn't secure you will get a message telling you. If it isn't you need to add a security certificate to your website!
Your website needs to be mobile friendly or it will get lower results with Google. "Responsive" sites resize based on the size of the screen. To test, go to your website, resize the browser window. If your data changes to fit the screens you are good to go. If not, you need to update your website!
Create free business pages, fill out completely and add images when it is an option. Google, Bing, Linkedin to name a few.
More traffic improves your Google/Bing results, as they look at traffic as a metric. You can increase your traffic with Paid advertising on Google/Bing Facebook etc. Here are some ways of using Google: